Privacy policy
Last updated: August 30, 2026
Seranua LLC ("Seranua", "we", "us") is committed to protecting your personal information. This policy explains what we collect when you visit seranua.store or make a purchase, why we collect it, who we share it with, and what control you have over it.
We do not sell your personal information for money. Section 5 covers the nuance under state law.
1. Who we are
| Store name | Seranua |
| Legal entity | Seranua LLC |
| Business address | 160 N Gulph Road, King of Prussia, PA 19406, United States |
| support@seranua.store | |
| Phone | +1 (610) 265-5727 |
| Hours | Monday–Friday, 9:00 AM–9:00 PM ET |
| Response time | Within one business day |
2. What we collect
When you place an order Name, email address, phone number, billing address, shipping address, the contents of your order, payment confirmation, and records of delivery, returns and refunds.
Payment information Card details are entered into our payment processor's secure form and never reach our servers . We receive a payment confirmation, the last four digits and the card type.
When you create an account Username, encrypted password and your account preferences.
Automatically, as you browse IP address, browser type and version, device type, operating system, pages and products viewed, cart activity, referring site, and how you move through the site.
When you contact us Whatever you include in your message, plus your email address. Where you ask about sizing, color or fabric, that includes whatever detail you choose to share about your room or your existing bedding.
From third parties Our e-commerce platform, payment processors and shipping partners provide what's needed to complete your order.
3. How we use it
| Purpose | What it covers |
|---|---|
| Fulfilling your order | Payment, shipping, delivery updates, returns |
| Account management | Creating and maintaining your account |
| Customer support | Answering questions, resolving problems |
| Fraud prevention | Verifying transactions, screening suspicious orders |
| Site improvement | Understanding how the site is used |
| Marketing | Email and advertising, where you've opted in or the law permits |
| Legal compliance | Tax, accounting, record keeping, defending claims |
Unsubscribe from marketing at any time using the link in any email. Order confirmations and shipping updates continue regardless — we need those to complete your purchase.
4. Who we share it with
- Our e-commerce platform — hosting and store operation
- Payment processors — payment and fraud screening
- Shipping and fulfillment partners — delivering your order
- Email and analytics providers — order confirmations, marketing, site statistics
- Advertising partners — ad measurement and targeting
- Professional advisors, regulators and authorities — where the law requires it
Each receives only what its function requires and processes it under our instructions.
We may also disclose information where required by law, subpoena or court order, or where necessary to protect our legal rights or public safety. If the business is sold or merged, customer records may transfer as part of that.
Categories disclosed in the past 12 months: identifiers (contact details), customer records (name, address, payment confirmation), commercial information (order and support history), internet activity (browsing data), and approximate geolocation derived from IP address — each to the recipient types above.
We don't use sensitive personal information to infer characteristics about you.
5. "Sale", "sharing" and targeted advertising
We don't sell personal information for money.
However, when advertising and analytics cookies run, information about your browsing reaches advertising partners. Under the California Consumer Privacy Act and other state privacy laws, that counts as targeted advertising and, in some states, as "sharing" or a "sale" — regardless of whether payment changes hands.
To opt out:
- Use the "Do Not Sell or Share My Personal Information" link in our footer
- Adjust your cookie preferences on this site
- Enable Global Privacy Control in your browser — we honor GPC signals
- Email us at support@seranua.store
You can also opt out industry-wide at optout.aboutads.info or networkadvertising.org .
We don't knowingly sell or share the personal information of anyone under 16.
6. Cookies
| Type | What it does | Optional? |
|---|---|---|
| Essential | Cart, checkout, login, security | No — the site won't work without these |
| Functional | Remember your settings and preferences | Yes |
| Analytics | Traffic and performance measurement | Yes |
| Advertising | Ad targeting and measurement | Yes |
You can manage cookies through your browser settings or our cookie banner. Disabling essential cookies will break checkout. Blocking cookies alone may not stop all data sharing with advertising partners — see section 5 for the routes that do.
Blocking a cookie doesn't delete one already stored; you'd clear that separately.
Do Not Track: browsers send DNT signals inconsistently and there's no agreed standard, so we don't act on them. Global Privacy Control is different — we honor it.
7. How long we keep it
| Data | Retention |
|---|---|
| Order and transaction records | 7 years — tax and accounting |
| Account information | Until you delete your account |
| Marketing contacts | Until you unsubscribe |
| Customer support correspondence | 2 years after the matter closes |
| Site analytics | 26 months |
| Fraud prevention records | 3 years |
Where a dispute or legal claim is live, the relevant records stay as long as needed. Otherwise they're deleted or stripped of anything identifying.
8. Your rights
Depending on where you live, you may have some or all of these rights:
Know / access — what we hold about you, and how we've used and shared it Correction — fix anything inaccurate or incomplete Deletion — delete your information, except records we're legally required to keep Portability — receive a copy in a usable format Opt out of targeted advertising, sale or sharing — see section 5 Limit use of sensitive information — where that right applies Withdraw consent — unsubscribe from marketing at any time Appeal — if we decline a request, you may appeal by replying to our decision Non-discrimination — we won't charge you different prices or refuse service for exercising these rights
California residents (CCPA/CPRA) additionally have the right to know the categories collected, used and disclosed over the previous 12 months — set out in sections 2 and 4.
Residents of Colorado, Connecticut, Virginia, Texas, Oregon, Montana and other states with comprehensive privacy laws hold substantially similar rights.
To make a request: email support@seranua.store with "Privacy Request" in the subject line. We'll verify your identity — usually by confirming details of a recent order — and respond within 45 days . If a request is complex enough to need longer, we'll say so. You may authorize an agent to act on your behalf with proof of authorization.
There's no charge for a privacy request.
9. Security
We use SSL/TLS encryption across the site, restrict internal access to staff who need it, and use a PCI-DSS compliant payment processor so card numbers never reach our systems.
No method of transmission over the internet is completely secure, and we won't claim otherwise.
If a breach affecting your personal information occurs, we'll notify you as required by Pennsylvania law and other applicable state law.
10. Children
Our site isn't directed at children under 13, and we don't knowingly collect their personal information. If you believe a child has provided us with information, contact us and we'll delete it.
11. Third-party websites
Our site may link to sites operated by others. This policy doesn't cover them, and we're not responsible for their content or privacy practices. Review theirs before providing anything.
12. Complaints
Contact us first — most things get resolved directly.
If our response doesn't satisfy you, you may appeal by replying to it, or lodge a complaint with the Pennsylvania Attorney General (attorneygeneral.gov) or your own state attorney general.
13. Changes to this policy
We may update this policy to reflect changes in our practices, our services or the law. The current version is always on this page with the date at the top.
14. Contact
Seranua LLC 160 N Gulph Road, King of Prussia, PA 19406, United States support@seranua.store +1 (610) 265-5727 Monday–Friday, 9:00 AM–9:00 PM ET